or N·POT METH·OD·OL·O•GY [ /n-pot /meth-uh-dol-uh-jee]
our proprietary system for creating differentiation in any digital agency, standing for Niche•Problem•Offer•Transformation.
If you want to scale an agency to 7-Figures, the most important thing you can work on is your business model.
You see, every startup has a vision. I’m sure you do too for your agency. And that vision informs a certain strategy.
That strategy is a plan that tells you how you’ll grow to 7-figures. That plan will always be based on some facts, and some assumptions.
The biggest problem agency owners face is that they don’t have a model to identify those assumptions and test them.
So what ends up happening is that they take action, do marketing, do sales, and when results don’t come, they have no clue what’s not working. So they blame it on the ads, or on the outreach, without truly understanding that there is a faulty assumption in their business model which will keep them stuck.
Unless it is removed. I created the NPOT Methodology™ to do exactly that.
NPOT stands for Niche, Problem, Offer and Transformation. If you know these 4 factors about an agency, you essentially know their business model.
A strong NPOT Model™ is a business model with correct assumptions. With a correct understanding & selection of the niche being served, a correct understanding of their problems, what they want, how they want to pay, and what transformation they want to achieve.